Taking a look at how online content has transformed contemporary media

Taking a look at how online content has transformed contemporary media

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Taking a look at how the internet has altered the way we are getting access to media and existing affairs.

In the present day, online platforms have made it considerably much easier for everyone here to create and distribute material. Previously, creating content for a wide audience mandated access to a collection of crucial resources and funding. Currently, with the use of smart devices and typical digital innovations, digital media content examples including short form videos, website posts and podcasts can be easily made with just a couple of fundamental gadgets, along with reaching a huge audience, extremely rapidly. This has opened the door for more diverse voices, specifically those who were formerly ignored by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media platforms, indicating that social media has created a place for underrepresented communities to share their stories.

In the online media landscape, what we see on the internet is mostly chosen by algorithms which are formed by our online habits. Each social media channel uses its own automated system to propose new material and recommend product that will interest the user. The types of media content examples that will be shown to a user is developed to keep users engaged. The algorithms are designed to keep people stimulated by suggesting and promoting videos that are relevant, trendy or contestable among other users. While this level of personalisation can be convenient, it can confine the areas of media that individuals are subjected to, creating more segmentation and bias among users around social problems. Those who are involved in media production, such as the founder of the fund that has stakes in Sky, for instance, would acknowledge the impact of social media networks in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would acknowledge the impacts of user created content in the media landscape.

The rise of online content has entirely changed what is suggested by the term mass media. In the past, mass media followed a hierarchical structure, using a top-down media design. Generally, a small group of experts, such as newspaper writers or journalists, who would produce content for large audiences who primarily just consumed it. Nevertheless, at present, with the help of the web, the face of media has seen considerable modification, making the usage and availability of media much more accessible and interactive. With accessibility to popular social media platforms, new media examples are revealing that individuals can produce and share their own content, just as quickly as they can consume it. Social media has enabled anybody to add to public conversations, rather than simply the major media providers therefore as a result, mass media is no longer managed by a couple of huge advocates. Rather, it is spread across countless user stories around the world.

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